The world of downhill skiing has changed dramatically over the past 10 years. With the advent of wider and firmer skis, a whole new market has been created that focuses not only on technological advances but also on the type and location of snow. Join local ski makers.

Local ski manufacturers have a huge impact on the ski industry and change consumers’ perceptions of skiing and how it is used. Currently, producers have unprecedented access to local conditions and land, as well as the pursuits that their city skiers are looking for. These small companies can offer boutique products that are highly focused on the local market and give consumers a distinct choice in terms of equipment.

Local skiers use technology previously only available to large corporations and apply it to small-scale production areas that meet the needs of local riders. Is your hillside steep and it snows hundreds of inches of low-density moisture each year? There is a skier for it. Are you a park rider looking for the right weight to park and pipe? There is a builder for it

Take Sneka Ski from Bozeman, MT, for example. The young company is helping a new market in the ski town by offering skis made specifically for the Bridger Bowl ski resort. The Bridger Bowl is located north of Rocky, receives a lot of dry snow, has specialized lands, and provides access to a sub-country outside its borders. Now, with the new equipment in mind, skiers can find the equipment they came up with and the hills of their city in mind from a local source. This super-local product was considered unattainable even 5 years ago, but in today’s market with the existing technology, these products are no longer a big dream.

The local skier is the newest movement in the industry that continues to evolve and change. But the rise of existing technology has created a unique competitive advantage for small boutique manufacturers, which not only reflects local conditions, but is also an integral part of the local economy. Local producers encourage their own markets by participating in community skiing efforts and training, supporting events and creating markets for other local producers. From fittings and poles to soft products and boards from local manufacturers are creating a whole new movement in the ski industry that is following a revolution.



Source by James Horner